Responsible for the tracking and deployment of resources throughout North America, increase communication with Partners and Business Partners, and create forecast reports.
• Streamlined resource management process
• Automated resources report dashboard
• Developed role mobility process
• Led launch and implementation of mobile resourcing app
• Established app communication plan
• Created and automated resourcing reports for C-Level Executives and Partners
• Crafted department communications

Established CityMD brand during initial growth from 6 locations to 40 locations. Created Press, Internal Communications, Press, Outreach and Digital Marketing plans including SEO, SEM, Social Media, Content Marketing and Banner advertisements. Managed all vendor relationships.

• Managed internal Marketing and Communications team
• Hired, trained and managed the grass roots Street Marketing Team and Brand Ambassadors
• Developed all media relationships with Fox 5, Wall Street Journal, Daily News and various local media outlets
• Ground up creation and maintenance of the company intranet using WordPress
• Created content for external and internal websites including: CityMD blog, event sites, enterprise social media platform, etc.
• Created copy for websites, brochures, press releases, internal communications, advertising, phone scripts, etc.
• Supervised the creation of video and commercial advertising including site scouting, casting, and production management
• Created and executed all digital and social media strategies including Facebook, Twitter, YouTube, Foursquare, Yelp, Google+, ZocDoc, LinkedIn, etc.
• Strategic development of digital advertising plan including SEM, online ads, etc.
• Regular monitoring and reporting of relevant data, trends, successes, exceptions and effective benchmarks for measuring the impact of social media campaigns to C-Suite Executive team
• Full planning and on-site execution of major company events including the annual holiday party for 800+ attendees, corporate team building events, and company-wide Management meetings
• Represented CityMD at internal and external events, including local award nominations in the 5 boroughs

The Moblees’ mission is to get preschoolers, aged 3-6 years old, and their families up and moving throughout their days. Our engaging multi-platform program was created by a team of entertainment experts, PhD’s, medical doctors, nutritionists, and educators to promote healthy active living with a proven combination of humour, music, compelling characters, and adventurous, interactive narratives. The Moblees experience is part active participation, part lifestyle education, and 100% fun!

Nominated for an Award of Excellence for Best Television Program, All Genres, in the Ages 3–5 Category. (http://www.cbc.ca/parents/learning/view/kids-cbc-shows-apps-nominated-for-5-yma-awards-of-excellence)

Launched TDF’s first outreach program, New Audiences for New York, from idea to completion. Developed outreach and digital strategy aimed at community building and increasing audiences in theatre across the country.

• Established and maintained all online social networks including Facebook,Yelp, Twitter, YouTube, Foursquare, Google+, Wikipedia, LinkedIn, Trip Advisor, etc.
• Monitored and presented relevant data, trends, successes, exceptions and effective benchmarks for measuring the impact of all social media platforms
• Analyzed, reviewed and reported on the effectiveness of all campaigns
• Translated anecdotal and/or qualitative data into recommendations for revising or planning of social media campaigns
• Conducted focus groups, one-on-one meetings and introductions with a wide and diverse group of community leaders and local organizations
• Administered all offsite events for outreach purposes including: industry expos, community, street and school fairs
• Creator of TDF Student Arts Council which is comprised of students from several universities from around New York City with the mission to engage their peers in the performing arts of New York City
• Vision and Project Manager for the New Audiences website

Created and presented all departmental budgets and analysis